Sellers are actually farmers, producers, fish farmers, cow/livestock farming, poultry farmers, and handi-craft producers, - who are collectively called MSME. Seller MSME must be an established small and medium level entrepreneur who has been operating with a reputation for at least three years in the above mentioned fields. MSME must have a permanent business place or have a business agreement with the landowner of the business place with a minimum of 5 years.

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